Growing in an Indian society with a darker shade is worse than you could imagine. But one could never deny the changes that the 21st century has made in the mindsets of the people. Indian society with diverse culture and communities is well known to celebrate the ethnicity and tradition. After the colonial rule, the traditions and practices were moulded to the convenience of the modern era. Everyone discussing about issues of being dark in India never fails to relate it to the british impact of racism which implicitly seeded the idea of fair being superior which finally made bollywood praise fair actors.
But this socio-cultural problem is multi fold in this modern era where education has reached masses and success hardly depends on the looks. If we dig in the history of our traditional country, the skin colour ranged from light brown to dark brown\ black and every classic tales depicted woman to be dark and beautiful before getting to know about the existence of fair skin tone. Draupadi , Krishna ,Ram were all described to be dark in complexion which proves that this complexion was the only known superior shade and was celebrated in the literature.
The strange observation one could make out of this existing setup is that people are obsessed about a woman being fair but not man. This was rarely analysed or discussed because we have an implicit assumption that beauty belongs to only woman and fairness is associated with beauty which makes us to believe in the illusioned fact that woman needs to be fair and beautiful. This social element was taken to the advantage of numerous marketing products like fairness cream and lotions. Fairness obsessed people (mostly woman) became the consumers,after few decades the commercial business also forced men to believe that being fair is the trend.
Eventually the ideological development of feminism along with right education changed the mentality of at least city dwellers to some extent. Women from highly educated and successful background started campaigning under the banner of “being dark , being beautiful” , “proud of my colour” etc. Initially being a dark girl myself who faced many hardships of being dark in my childhood, I was elated about such campaigns. But then realized this is just a cycle of evolution. Just one eccentric question that tickles my brain, why would you campaign or emphasize something explicitly when you teach beauty is not skin deep. It should logically apply for everyone irrespective of their complexion. It doesn’t make sense to have feministic idea with a shallow concept. women were treated equal to God before the medieval period witnessed woman slavery, now feminist groups fight for equality which is precisely not what our traditional society did. But the idea loses its lust if feminism propagates the idea of female being better than male ,which is exactly what the the “dark skin color” campaigns are doing.
I have a skin colour which is looked down by many, I do face discrimination and lose many opportunities because of my complexion. Showing the world how proud I am with my dark complexion is not going to give a solution for this misconception rather it would make us get into the cycle again, equality inculcates in modernism will remain a dream. Everyone irrespective of their complexion or gender is beautiful, just rethink about why should any particular complexion be beautiful when we perceive everyone is beautiful.
P.S. Being the victim of the society that praises fairness doesn’t mean the victim thinks she is superior.